What we are doing.

We invest in our partnerships, people, products and services. Our goal is to make sure our customers have access to a range of affordable and quality products that will give them the security they need.


We work closely with a number of key strategic not for profit organisations. They include:

  • Macmillan – We work with Macmillan to train our customer service employees to help them understand the emotional impact cancer has on customers who have to make a claim.
  • Stroke Association – we intend to provide support through joint awareness campaigns. We’ll also develop training for our staff to help them understand issues facing people who are living with the consequences of a stroke.
  • Samaritans – As a response to seeing an increase in suicide rates, particularly among young men, we’ve given Samaritans training to our customer service employees to help them provide better support for families dealing with financial and other difficulties.
  • British Heart Foundation (BHF).Our work with BHF on their Workplace Health programme continues. In 2011, 19 Workplace Health Days were delivered across the UK to organisations including Jaguar Land Rover, Southend NHS Hospital Trust and Unipart, as well as four Legal & General head office locations. Over 3,000 companies have also signed up for the Health at Work programme.
  • SANE – Our partnership with SANE started in 2011 and includes supporting its Black Dog statue campaign to highlight mental health issues in the UK. We were the first major financial institution to actively support this campaign. In 2012 we have a programme for our own employees and HR Professionals to better understand and deal with colleagues.
  • The Warrior Programme - We’ve also partnered up with The Warrior Programme a ground-breaking motivation, training and education programme that helps people suffering from deep depression and anxiety rebuild their lives. It predominantly focuses on ex-service men and women who are struggling in their transition to civilian life. We hosted Warrior in our offices and ran our own Getting Fit for Work day.
    Find out more about the Warrior Programme
  • Cause-related marketing – Our direct protection business launched our first cause-related marketing campaign. This highlights health organisations specialising in areas where clients are under-represented or more at risk from certain health conditions. Our first campaign has been with the Prostrate Cancer Charity

Share this page.