Case study: Alcohol-related illnesses.

In response to the increase in alcohol-related deaths we’ve reviewed the questions we ask and the decisions we make on individual protection applications. All our underwriters have had training to ensure consistency and fairness for all customers. The questions on the application raise people’s awareness of drinking habits and highlight when they are considered unhealthy.

Our decisions then reinforce the message that there is overwhelming evidence that alcohol abuse can damage health and quality of life.


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